AI Strategy & Development
Designing and implementing AI management frameworks, RAG systems, and agent-based automation workflows that create tangible operational leverage.
Hamburg, Germany
Daniel
Plötz
Digital Consultant. AI Builder. Founder.
Strategic consulting at the intersection of digitalization, AI management, and process innovation — turning ideas into measurable, real-world impact.
About
Generalist with depth.
Ideas into execution.
I work as a strategic consultant at the intersection of digitalization, communication, and process optimization. My focus areas are future-proof innovations, AI strategy, and AI development — including agent-based workflows and practical automations built for real digital change.
I am data-driven, analytical, and entrepreneurially minded. I combine agency, consultancy, and corporate experience with strong conceptual thinking, clear communication, and solid project management. I don't just advise — I build.
Over the years I've founded companies, launched brands, led international agency pitches, developed AI pipelines, and helped organizations navigate transformation across verticals. Each project leaves something measurable behind.
If you're looking for someone who speaks both boardroom and terminal — who has shipped Shopware storefronts, built RAG pipelines in Python, and crafted go-to-market strategies from scratch — that's what I do.
What I do
Core Competencies
Digital Transformation
End-to-end digitalization strategy across business processes, tech stack selection, CRM/CMS integration, and change management for organizations of all sizes.
Brand & Communication
Integrated brand strategy, campaign conception, and stakeholder communication — from social media to C-suite presentations and agency pitches.
Data-Driven Marketing
Performance analysis, KPI frameworks, and growth-oriented marketing management across TikTok, Instagram, LinkedIn, and YouTube with measurable outcomes.
Product & Innovation
From zero-to-one product development and LegalTech to beverage brand launches — I bridge conceptual vision with executable roadmaps and cross-functional delivery.
Leadership & Project Mgmt
Agile project management, interdisciplinary team leadership, and Design Thinking facilitation — ensuring projects ship on time, on scope, and on strategy.
Experience
Career Journey
Mar 2026 – Present
bonprix
Inhouse Consultant, Hamburg
- Project management of complex digital initiatives with a focus on AI, processes & product development
- AI consulting, engineering & strategy — concept and implementation of AI-driven workflows
- Change management & AI transformation within a large-scale corporate environment
Oct 2019 – Dec 2025
CUSTOMIZED WHATEVER
Inhaber & CEO, Hamburg
- Brand & product strategies, digital transformation consulting across verticals
- AI agent development (RAG/Python), Salesforce, Shopware & SAGE integrations
- UX/UI app team leadership; TikTok, Instagram, LinkedIn & YouTube campaigns
Jan 2018 – Sep 2019
Havas Hamburg
Head of Digital Strategy
- Led digital strategies and integrated campaigns for major brand clients
- Social media management, KPI analysis, pitch leadership
- Team & freelancer management in a fast-paced agency environment
Oct 2016 – Jan 2018
myRight
Marketing & Product Manager
- LegalTech product development and go-to-market strategy
- Brand management and performance analytics
May 2012 – Sep 2016
1337 und so GmbH
Gründer & Geschäftsführer
- Built beverage brand "1337MATE" from scratch — recipe, CI/CD, web, campaigns
- Retail & wholesale distribution development across Germany
May 2005 – Apr 2013
ZWOGEE GmbH
Gründer & Geschäftsführer
- B2B brand consulting, creative conception, web design & events
- Built and led a creative team over 8 years
Capabilities
Skills & Tools
Strategic Skills
Core Competencies
Marketing & Brand
Leadership & Methods
Tools & Tech
Development & AI
Analytics & Marketing Tech
Creative & Production
Project Management
Languages
🇩🇪 German — Native
🇬🇧 English — Business Fluent
Beyond Work
Endurance on the bike.
Precision in the boardroom.
"I train for endurance on the bike and in the boardroom."
Outside of work, I push limits on long-distance cycling routes, scale rock faces, and disappear into the mountains. These aren't hobbies — they're training grounds for focus, resilience, and calculated risk-taking. The same attributes that make a good route choice at altitude make for a good strategic decision under uncertainty.
🚴
Ultracycling
Long-distance endurance cycling — training mental fortitude as much as physical stamina.
🧗
Climbing
Route-reading, calculated risk, trust — principles that map directly to strategy work.
🏔️
Nature & Hiking
Disconnecting from screens to reconnect with perspective. Where the best ideas happen.
Contact
Let's build something that matters.
Whether it's AI strategy, digital transformation, or a complex brand challenge — if you have an ambitious project, I'm interested in hearing about it.
No form. Just write.
Hamburg, Germany